Head - Modern Trade & eCommerce - FMCG - IIM/ISB/MDI/FMS

The Head of Modern Trade & E-commerce Sales would have the overall responsibility of achieving the top line and profitability targets of the region/geography being headed by them.

- Drive sales of the products in the Modern Trade Channel by executing marketing programs, Joint Business Planning & Driving key metrics such as Line Fill, OTIF etc. This position will be responsible for directly managing all the Major Key Account partners, with channel marketing responsibilities & high level of interactions with the business divisions.

- Building and execution of the Channel Strategy

- The Manager will need to build excellence in operations through business analytics & work with the general trade teams to drive Modern Trade growth.

- Responsible for developing and nurturing relationship with modern trade customers.

- Joint Business Planning with the customer teams

- Signing Terms of Trade ( TOT ) & agreements with each individual customers

- Market Planning and Analytics

- Working with the broader marketing organization to increase expertise in customer, market, and competitive intelligence.

- Implementing marketing programs & execution in the channel

- Develop Business intelligence capabilities including areas of competitor tracking

- Driving growth through Promoter organization which is critical to success

- Recommending key approaches to gain market intelligence, prioritizing areas of focus, and sharing critical information.

- Responsible for managing the P&L for the online retail channel, delivering on short term and long term plans, including delivery against budget.

- Building and execution of the Channel Strategy

- Tying up with all major e-commerce market places for placement of our products

- Maximizing online sales performance of our online presence through effective day to day adaptations of the site, increasing conversion, AOV, promotional activity and minimizing customer bounce rates.

- Ensuring exceptional customer service and journey from landing on the site through to product delivery including click and collect from the brand's extensive retail network.

- Responsible for optimizing e-commerce marketing investment to maximize sales across all channels

Desired Candidate :

- Master's in Business Administration in Sales and Marketing preferably from a premier business school with 6+ years of experience

- Proven sales experience in consistently meeting or exceeding targets- comparable industries is preferable

- Demonstrable experience in developing client-focused, differentiated and achievable solutions