Plan and define sales strategy :

- Conduct sales forecasting for new collections based on sales reports and customer feedback analysis

- Formulate business plan for the year- season-wise and buyer-wise, defining sales volumes, monetary value and profitability

- Conceptualize marketing strategies to increase sales:

- Assess every aspect of bestsellers (for example, the bestselling price points, colors or styles), and ensure that bestsellers reach their full potential;

- Monitor slow sellers, and taking action to reduce prices or set promotions, as necessary

Manage Business Development :

- Identify and develop new buyers/new markets to diversify the portfolio

- Create sales and marketing presentations and publications for critical accounts

- Identify, assess and recommend new product development opportunities to designers based on emerging market trends

- Handle market planning, sales forecasting and merchandising development in international markets

- Manage export business of TDPL

- Identify and liaise with international agencies for business opportunities and sales of merchandise

Manage Retail Store Operations :

- Determines the retail store's merchandising budget and sets sales targets for retail stores along with the management team

- Control stock levels based on forecasts for the season

- Recommend retail store inventory and pricing strategy based on sales reports and buying trends

- Regular visits to retail stores to ensure smooth operations

- Ensure timely inventory availability in the retail stores

Manage Merchandising activities :

- Confer with the Head - Production to prepare a Time and Action plan for every collection and ensure adherence to the same

- Collaborate with production, quality and logistics departments to ensure timely execution of all orders

- Ensure complete technical package is given to the production department allowing target lead time for production

- Identify production difficulties and deal with any problems or delays as they arise

- Work with designers to determine price of collections/order booking quote, mark-up and mark-down percentages necessary to ensure profit, based on estimated budget, profit goals, and average rate of stock turnover

- Collaborate with designers to conceptualize fashion line for the target consumer and for the current season

Additional Responsibilities :

- Conduct quality check of Finished Goods, especially for the Heavies line of business

- Performs any other responsibilities assigned by the management from time to time

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