Head - Media & Public Relations - Cement Business

1. Leading the annual media planning process to ensure it to be in sync with long-term Media strategy

2. Ensuring optimized media buys across different verticals with consistent benchmarking

3. Campaign wise creating an impactful 360 deg communication plan across TV, Radio, Digital, Print and OOH

4. Bringing in processes and measurements for regional activations

5. Work out integrations that seamlessly carries the brand message effectively

6. Monitor planning, execution and closure (measurement) of each campaign/activation

7. Managing the PR activities of the brand across verticals

8. Managing multiple agency partners to ensure optimized output

9. Ensuring good networking with channel partners and vendors to always be in knowledge of the latest offering in the market

10. Driving innovation in media planning