Head - Media & Partnerships - EdTech/eCommerce

We are looking for our prestegious client in EdTech/Education Management space a

Head - Media & Partnerships

Job description

As a part of the brand marketing team, you will be responsible for our media spends across all formats including mass media, digital, events and sponsorships etc. You will be the go-to person for all things related to media within the marketing team, reporting to the CMO.

Your responsibilities will include -

- Leading the media planning efforts for both offline media (TV, Print, OOH, Radio) and for digital media(fixed and programmatic buys)

- Working closely with media agencies to plan, deliver and optimise media spends. One of the key KRAs for this role will be media savings delivered

- Managing strategic integrations with different publishers in the internet ecosystem

- Identifying lucrative opportunities for driving high ROI marketing campaigns

- Exploring new and unique media for brand promotion campaigns from time to time

- Planning and managing the event calendar for the brand - identifying key events/conference should be a part of and ensuring we get the best leverage out of those opportunities

- Tracking and reporting the impact of all media spends based on agreed KPIs

- Building long term strategic partnerships that help brand by either getting leads/enrolments or by promoting our cutting edge content across those platforms.

Ideal candidate profile

- 6-7 years experience of media planning and execution at digital-first B2C brands or at media agencies(preferred)

- Deep understanding of offline media (TV, Print, OOH, Radio) and digital media (both fixed and programmatic buys).

- Should have managed media budgets of at least 20-30 cr p.a

- Experience of managing small teams for at least 2-3 years

- Comfortable working at a strategic level, and able to deep dive into implementation as needed

- Excellent communication and negotiation skills