Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
03/09 Aneesh
Executive Search - CEO at StarChase Executive Search

Views:302 Applications:105 Rec. Actions:Recruiter Actions:30

Head - Media/Digital & CRM - FMCG (10-12 yrs)

Mumbai Job Code: 973433

Head of Media, Digital and CRM - FMCG Company


- Responsible for interacting with internal and external resources; leading, managing and tracking TV planning and buying and digital marketing strategy and budget for various categories. Recommend and supervise all digital initiatives in terms of content and media, align internally, launch and manage the brands engagement through community.


- Assure brand websites and online initiative's strategic direction, consistency, legal compliance and optimization. Design, structure, launch and monitor CRM program. Manage digital and CRM analytics to provide insights for budget optimization and decision making. Elevate digital capacities and improve digital excellence.

- Supervise functioning of media, digital and CRM managers

- 10 years + post. MBA. Experience in media, digital management and CRM

- Experience in product management would be added benefit

- Functional knowledge or experience with digital analytics platforms

- Experience in FMCG/reputed MNC organizations/top agencies

- MBA with advanced knowledge in e-Commerce is strongly preferred

- Experience on SFDC platform in earlier roles also critical

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.