Senior Consultant - Executive Search at ACH Management Consultants Pvt Ltd
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Head - Media & Brand Communication - Adverting Firm (13-20 yrs)
Primary Responsibilities: Must have managed Budgets of ~100 + Crores
Media :
- Leading & Managing mass media and provide guidance to the brand teams on leveraging opportunities in the offline/digital arena keeping in mind brand business objectives
- Work closely with media agencies and brand/category teams and ensuring successful implementation & execution of all media plans
- Recommend the right media priorities, mix, weights, schedule and so on, using competitive benchmarking, campaign insights and consumer truths
- Conceptualize, plan and execute regional marketing campaigns and guiding the GTM strategies there
- Provide critical inputs for enhancing effectiveness and efficiencies on the Planning, Buying and Creative fronts
- Develop & maintain benchmark media processes & improve upon the same
- Utilize available media vehicles effectively & create new opportunities/innovations at tactical and strategic levels
Brand Identity :
- Work on creation of brand identity of Business (corporate) brand and work closely with product category team.
- Create guidelines for usage of brand logos and ensure strict implementation of the same.
- PR (handled by separate team member reporting to Lead Corporate Brand)
- Work closely with public relations agency to accomplish media goals, including creation of informative and engaging press notes, newsletters, and media collaterals
- Plan & implement online PR content calendar & campaigns for social media to enhance corporate brand reputation.
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