Head - Marketing - Wealth Management Group/Financial Services

Marketing Head (Financial Services) - Mumbai: for a very large and renowned financial services and wealth management group headquartered in Mumbai. Role would report to the CEO and would be responsible evolving and driving Marketing strategy, Brand positioning, Brand communication, marketing campaigns and Corporate Communication. MBA in Marketing with 14 to 18 years of experience in the related sector may apply

Duties and Responsibilities:

- Help organization achieve brand and business objective through customer centric

- Marketing, Branding and communication strategies & effective executions

- Leading and overseeing marketing department.

- Managing ATL & BTL activities to achieve brand as well as business objectives.

- Performing market research to identify trends

- Gaining knowledge of competitors' marketing initiatives

- Creating and executing overall marketing strategies to create awareness of company's products and services

- Creating and overseeing annual marketing plan.

- Creating and overseeing annual marketing budget and allocating resources

- Build a strong digital brand through effective website management, ORM and advocacy marketing

- Leveraging technology, webinar, virtual events & social media to help business generate leads and build engagement

- Ensuring consistent brand image across all the touch points as per the brand guidelines

- Internal communications for strategic and impact making projects for organization

- Planning and ensuring roll out of promotional events

- New product launch

- Representing the company and forming strategic partnerships with media, overseeing public relations efforts and writing press releases.

- Producing quality online content and managing company's publications.