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Head - Marketing - US Region (3-9 yrs)
- This role will do marketing activities for US Region for effective generations of leads from that region, incumbent needs to manage Budget for forecast ROI for the same.
- Lead execution of digital marketing campaigns in sync with the segment positioning & messaging.
- Oversee intake, scoping, capacity planning, and execution workflow for digital marketing and lead generation activities in partnership with SDR- s, Digital campaign managers and Segment marketers across Customer Support, IT & CRM
- Identify and share best practices for audience targeting and database hygiene, email/digital marketing strategy, events, tracking instrumentation and digital channel measurement.
- Partner with Sales & Marketing teams to ensure campaign setup and execution process consistency with global practices, and to influence development and optimization of global practices based on regional priorities.
- Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.
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