Head - Marketing - University

Head Marketing (For a Leading University)

Job Description :

- Provide leadership for the development of global strategic marketing plans including objectives and strategy for targeted market and to increase brand awareness.

- Develop and implement a cohesive marketing plan to increase brand awareness, amongst potential student and other stake holders.

- Set current and long-term goals for internal teams.

- Design and review the Marketing department's budget.

- Build and Monitor Marketing campaigns (ATL, BTL, Online, PR) alliances, on ground branding and managing marketing budgets of all events.

- Build relationships with media and stakeholders through creative PR strategies.

- Monitor all marketing campaigns and their effectiveness through analytics.

- Prioritize marketing projects and allocate resources accordingly.

- Prepare regular reports and presentations on marketing metrics for the management.

- Market analysis to identify challenges and opportunities for growth, including competitor activities.

- Provide guidance and ideas for marketing campaigns.

- Ensure all departments appropriately structure, manned & teams developed.

- Participate in the quarterly and annual planning of the University objectives

- Track competitors- activities.

- Building strategic relationships with external partners such as Print and online Media, Industry Association, supervising relationships with past and current sponsors.

- Provide guidance for internal communication and branding needs.