Responsible for delivering growth and profitability of the Brand :
- Lead communication development on the brand
- Track and build Brand equity and loyalty among target consumers using innovative methods
- Consumer In-sighting and Competition for brand strategy
- Execution of ATL & BTL for the brand
- Liaison with and manage the Creative, Media, and PR Agencies
- Manage the Media planning and buying activities
- Develop & Execute Marketing programs through liasoning with agencies and cross functional teams
- Media Buying & Media Planning for mediums like Television, Print, Radio & Cinema for various clients
- Monitor competitor activities & devise client's strategies to add maximum value to their media budget
Skills Required :
- The candidate should have at least 12-20 years of media planning experience
- Looking for Somebody having a good experience in buying as well as execution side
- Should have worked in Media agency as well as corporate
- Candidates from FMCG will be preferred
- Should have worked extensively on TV and print handled multi media campaigns
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