Job Title : Head of Marketing

Purpose of the Job:

- To plan and execute the marketing strategies for the park.

- To develop the strategic entertainment activities for the park.

- To develop the theme park branding identity.

Job Description:

- To plan and implementing strategies to achieve constant improvements in employee and visitor satisfaction

- To create entertainment packages and promotions that best fit the marketing strategies.

- To develop the professional interactive website for the theme park with professional photo library.

- To create and manage a CRM (Customer Relations Management) System

- To build a loyalty program for the theme park and manage the related data system

- To develop an e-mail and SMS campaigns through internal sources and ensure proper execution as per scheduled timetable.

- To prepare sponsoring agreements and to survey potential clients who will be interested to sponsor the entertainment events, shows and annual activity during holidays and summer time.

- To establish the right P/L(Profit and Loss) sheet for each promotions with right measurement tools.

- To analyze the sales report of each event in the park - prepare post mortem report of each events & promotions done based on the customer feedback rating & direct sales effect.

- To market the park in order to generate business

- To liaise with advertisement agencies e.g. for the installation and integration of events and promotions.

- To understand local community cultures and create frequent activities

- To spearhead the sales team to reach out targeted audience based on marketing calendar.

- To conduct periodic market review and build on continuous brand awareness program for the park & reach out to the targeted segment.

Competency Level:

- Education : Graduate or Masters in Hospitality/Leisure /Marketing Management

- Experience : Experience at Managerial level in Theme Park, Service, Hospitality industry will be preferred

- Skills : Team Leader, Creative, Passion driven, Marketer, Ideator

- Other Training : Proficient in MS Office, Photoshop, web developer, etc.,

- Other require : Possessing billingual skills & male candidates preferred.

Location : Doha, Qatar

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