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16/09 Amanjot Kaur
Recruitment Associate at Peoplestrong

Views:2571 Applications:724 Rec. Actions:Recruiter Actions:12

Head - Marketing Strategy - Conglomerate (13-20 yrs)

Mumbai Job Code: 1156016

- Assist in creation of the strategy for Marketing team by bringing in thought leadership and being cognizant of the industry trends and organization vision and strategy

- Responsible for long term strategic Product Development & Pricing Strategies

- To manage a brand within the context of the agreed strategies to maximize long term sales, profitability & brand health KPIs

- To develop, recommend and implement annual marketing plan activities through the brand managers

- To plan the long term strategy template to prepare the marketing strategy by discussion with Marketing Leadership team

- To lead creative and media strategy while working closely with Marketing Services function

- Lead the process of consumer insighting to identify growth opportunities and drive innovation in product development, new launches as well as marketing initiatives.

- To deliver major key interventions, with buy-in from Sales senior leadership team

- To develop pricing strategies and trade promotions for assigned brands in close co-operation with the Sales function by identifying trade needs / opportunities.

- To contribute to the development of strategies for category growth.

- Decides the overall allocation of budgets for efficient deployment through the brand managers

- Exhibits strong leadership qualities by influencing the team members into moving towards a vision and objective. Mentors team members and creates a strong talent pipeline for succession

Women-friendly workplace:

Maternity and Paternity Benefits

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