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07/10 Ragini Singh
Deputy Manager at Talentiser

Views:2561 Applications:229 Rec. Actions:Recruiter Actions:35

Head - Marketing - SaaS Marketing (6-18 yrs)

Mumbai/Bangalore Job Code: 1165266

Head - Marketing Global (US Focused SaaS marketing) || Mumbai/ Bangalore || 5 Days working)

We are hiring for "Head Marketing ( Saas )" with one of the India's largest technology-driven platforms for made to order products & packaging solutions and one of the largest B2B e-commerce players in the country.

Please find below mentioned job description:

Location - Mumbai Or Bangalore.

The Role:

Reporting to the Founder:

- The Head of Marketing Global (US Focused SaaS marketing)" will be responsible for building a marketing organization that is a steward of the brand and is a highly analytical and performance driven services organization capable of supporting multiple stakeholders across multiple long-term, short-term, and immediate marketing needs.

- The Head of Marketing will be driving all aspects of marketing (product marketing, brand, communications, AR/PR, content creation, and all of digital and modern demand generation marketing). This leader will be tasked with building and managing an exceptional marketing organization capable of driving a new level of visibility and awareness for company and its products.

- Our Head of Marketing will leverage this awareness to help define and shape not only this company's go-to-market strategy but also the growing Connected Worker category.

How You Will Make An Impact


- Drive marketing strategy and execution across all major marketing, business, and product functions, further strengthening company's market relevance and recognition, and accelerating revenue growth.

- Provide executive leadership for all product messaging, value propositions, competitive analysis and positioning, product launch management, pricing, GTM strategy, sales enablement, and customer insights to inform strategic campaigns that help drive customer acquisition, retention, and expansion.

Customer's Voice :

- Take a customer first approach and get a deep understanding of the personas who use our products, to constantly refine and articulate our value proposition, building a consistent brand strategy and hierarchy for multiple product lines.

- Applies broad knowledge of the company's product capabilities and competitive environment to identify new growth areas, new technology, and emerging product/service opportunities.

Marketing Execution :

- Design and drive comprehensive demand generation strategies integrating and leveraging tactics and tools including search engine marketing, email, webinars, events and social media.

- Act as a data driven leader setting and providing ongoing reporting of KPIs, metrics and ROI, translating this data to actionable insights and iterating as needed.

- Ensures weekly, monthly, quarterly, and yearly data-driven reporting of marketing activity and results, guides preparation of marketing activity reports and presents to executive management.

- Develop & manage the marketing budget through comprehensive demand plans that allow for optimization to ensure activities are effective, efficient and deliver successful ROI metrics.

- Build and lead a world class marketing organization by hiring, developing talent, and scaling the team to meet aggressive ROI-driven goals.

- Lead cross functional collaboration with a variety of stakeholders across Marketing, Technology, Product, Partnerships, Sales, and Finance. Must have excellent communication skills to ensure clarity and buy-in across all parts of the organization.

What You Bring to The Team ?

- Minimum 10 years of well-rounded marketing and senior leadership experience

- Bachelor's or Master's in Marketing, Management, or related field of study

- Deep understanding of the SaaS B2B marketing environment and evolving tools/platforms used to improve online presence

- Strong digital knowledge and understanding of the Industrial software market preferred

- Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, Hubspot, SalesForce, etc

- Prior expacerience leading and developing a strong team of marketers that will be critical to the growth of the company

- Strong written verbal and written communications skills, including presenting to large groups of people and senior management.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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