Head - Marketing - Retail/Fashion/eCommerce - IIM/ISB/FMS/MDI

Head Marketing - Retail - Fashion E-Commerce

Category - Sales & Marketing

Job Type - Permanent

Description :

- Responsible for conceptualising and strategizing to improving the customer experience and brand credibility by working on promotions, campaign marketing, social media, Brand Positioning, PR, Innovations, Channel Strategy, Digital Marketing & Market Research to establish our brand in the market.

Client Details : One of the largest publicly listed companies in India.

Job Description :

- Giving strategic direction to the Retail division through consumer research, data analytics, macro market trends.

- Conduct periodic consumer research of our products and give direction to the dedicated marketing teams in order to identify trends in changing consumer behaviour.

- Identify and engage good data analytics company to provide intelligence for effective events and promotions.

- Retail/business & sales analytics.

- Give direction and implement digital marketing tools and programs across

- Centralise PR and ensure and facilitate PR for all products

- Build a good network of media agencies and guide marketing teams to create effective monthly retainers.

- From time to time conduct catchment analysis for new products and provide consumer inputs in product evaluation.

- Create tools across w.r.t. Loyalty programs, effective digital programs and keeping the Client ahead of Competition in respect to both marketing and technology aspects.

- Develop a successful new product strategy to gain strong traction

Profile :

Qualifications & experience : MBA (Marketing) from premier Business school

- 3 Years Continuity

- Must have 12-15 years relevant industry experience with B2C, Hospitality, Luxury etc.

- Personal Traits & Competencies

- Innovative thinking to conceptualise new products to address current and emerging needs

- Ability to build a brand from zero; The promise, USP, pricing, customer segmentation etc.

- Expertise in customer insights and market research-based analysis

- Ability to convert research data / inputs into product ideas and concepts

Brand management : Able to align multiple brand strategies and ideas

Goal/ task prioritization : Able to work on multiple projects at the same time

- Able to think strategically and come up with campaigns

- Able to manage and allocate budgets

- Analytical skills and ability to leverage data and insights in the development of marketing plans

- Social execution (appropriate, effective use of common technologies)

- Excellent communication skills and strong writer

- Team building and working skills

- Mature and balanced problem solver

- Good at Strategic Brand Alliances

- Good interpersonal skills, strong presenter

Job Offer :

- Learning & Development Opportunity

- Market Leader

- Competitive Package