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14/09 Neha Kale
Talent Acquisition Manager at Bolt-Techservices

Views:858 Applications:303 Rec. Actions:Recruiter Actions:237

Head - Marketing - Retail/eCommerce (8-14 yrs)

Mumbai Job Code: 1314282

We are looking for a Head of Marketing with one of our clients in the Ecommerce Fashion Retail.

Responsibilities:

Strategy:

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creatives

- Understand consumer needs and behaviors in the ecommerce fashion space and build product line strategies to generate demand and expand market share

- Understand the economics of e-commerce and work on pricing and discounting strategies to boost sales

- Understand competition and identify uncontested areas of expansion and factors of differentiation

- Craft quarterly and annual hiring plans

- Monitor competition (acquisitions, pricing changes and new products and features)

Operational:

- Performance Marketing

- Manage Facebook, Google and other Ads platforms

- Manage Network partners and agencies

- Drive high performance output with a strong focus on ROI

- Organic Marketing

- Manage on and off page SEO

- Manage content for the brand to drive quality traffic

Brand Marketing:

- Monitoring market trends and conducting consumer research. Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market

- Manage brand communication and presence on all Social channels

- Manage strategic tie-ups and affiliates to drive quality traffic

- Build an analytical foundation to measure ROI and direct spends accordingly

Budget Management & Revenue Generation:

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Responsible for Total Sales Revenue and Profit Margins

- Responsible for Marketing Spend, CAC and CPI metrics

- Responsible for Retention, Loyalty and LTV metrics

Women-friendly workplace:

Maternity and Paternity Benefits

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