Head - Marketing - Retail

Marketing Head - Color Plus ( Raymond)

Job description

Responsible for the strategic and tactical development of the ColorPlus brand along with Brand Director and to lead the planning, co-ordination and management of brand development projects.

Role Accountabilities, Expectations and Decision-making

Brand Management

- Lead in developing a brand communications strategy

- Create the annual brand marketing plan and execute within agreed time scales and budgets

- Where appropriate, independently manage projects on brand initiatives

- Lead Creative excellence for all marketing communications material to support product launches across all consumer & customer touch points.

- Manage agencies networks deliverables, resources and KPI reviews

- Manage activation of marketing & customer loyalty programme including consumer promotions, brand partnerships, consumer education & sponsorships.

- Leverage consumer & competitive insights to develop brand communication.

- Work closely with the Retail, Design & Product teams to ensure the successful promotion of the brand.

- Manage and oversee the agencies teams to ensure that they are well motivated, equipped and fully briefed to implement key marketing briefs.

- Threshold Education, Experience & Certification Req.

- PG/MBA in Marketing

- Understanding of different aspects of marketing activities with strong interpersonal skills, communication skills, project management skills

- Knowledge: Strong exposure in brand management, marketing communications (media & advertising), online marketing, customer loyalty programs, direct marketing, market research, PR, visual merchandising