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06/04 Sunita
Senior Consultant at Praaxis Consultants P Limited

Views:4529 Applications:372 Rec. Actions:Recruiter Actions:0

Head - Marketing - Retail (8-20 yrs)

Faridabad Job Code: 683869

Key Responsibilities & must have Skills & Exposure:

Only from Retail Industry & MBA Full Time

Branding & Communication

- Being the Brand custodian, drive all aspects of brand management viz. thought leadership on the brand architecture.

- Creating a unified & consistent communication plan to reach the consumer, in line with brand perception & values.

- Developing & evolving & the current brand positioning vis a vis the evolving markets, customer needs, business segments, competition tracking; with a view to creating a blueprint for brand uplifting & evolution over a period of time.

Demand Generation

- Generating demand for product & services offering amongst right target groups, thereby working in tandem with the requirements of the Businesses.

- Translate business goals and market insights into effective marketing strategies and campaigns that deliver measurable impact on both brand (Awareness/Consideration scores) and business objectives (grow top of the funnel, i.e. footfall /lead generation etc).

- Working closely with Management & Business Heads for creation & execution of Go-To-Market strategy for new products & businesses to enable them to meet their commercial objectives with the right tools, materials, promotional plans and marketing interventions

- In depth understanding & experience of Digital & Online Marketing.

Others:

- PR handling

- The person should be extremely focused on metrics, analytics and data are driven to ensure that the customer/brand experience

- Strong focus on Return on Investments (ROI) on brand /promotional spends

- Guiding the day to day activities of the marketing team

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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