Head - Marketing - Retail

Reporting Manager: Centre Director

Location Pune

Duties & Responsibilities

Job Summary /Purpose:

Managing marketing at the center

- Reports to Unit Centre Director and Corporate Head Marketing

- Responsible for footfalls, revenue and promotion of the mall

- Defining marketing strategies, in close co-ordination with the head office

- Monthly reports

- Budget management

- PR

- Media buying and management

- Co-ordination with retailers for SOH buying and event participation

- Defining marketing strategy for the center

Profile Responsibilities :

- Proficient problem solver and keen strategist with comprehensive skills set to develop business plans and drive implementation in real time environments

- Drive & implement strategies for communication & PR management

- Develop strategies to build brand equity to command maximum positive perception resulting in high trading density

- Draft & Implement marketing strategies to drive footfall into the mall and increase spending power of shoppers.

- Drive revenue from ad spaces and promotional areas in the mall

- Responsible for drafting marketing budget for the whole mall and will be responsible for its controls

- Will be fully responsible for drafting events calendar for the whole year and implementing it

- Responsible for thorough and constant competition/trend analysis

- Result-oriented leader committed to inspire and motivate team members, successfully manage multiple priorities, and perform under pressure in a fast-paced, rapidly changing environment

- Self-starter with proven expertise to set up marketing operations, establish brand, coupled with competency of driving business in startup, turn around, and high growth situations

- Keen customer-centric orientation with excellent communication skills and ability to interact effectively with personnel / vendors/event management & ad agencies at all levels

- Maintain good working relationship with all retailers and impart suitable advice on areas related to sales and promotion

- Work/collaborate with retailers for promotions and other activities with would benefit both parties

- Implement loyalty programs and strategically explore co-branding options

- Responsible for database management

- Conduct shopping bag audits, mystery shopping and all satisfaction and feedback surveys at regular intervals

- Heading the editorial team for all marketing communications. Personally be involved in content development for the website and overlook uploading of content and other data relevant to business.

Profit & Loss:

- Responsible for budgeting, forecasting, and financial planning of marketing department

- Optimizing Revenue from ad spaces without cluttering the entire space available

- Responsible for co-ordination with the finance department for funds receivables management

- Manage operating expenses to minimize costs while providing desired results

- Must be able to build the department from scratch

- Must be able to draft marketing and promotional strategies and other related policies keeping the brand image

- Must have an idea of ad spaces inventory, its sizes and the prices it would command in the market

- Leading the entire spectrum of ATL & BTL activities spanning concept development, design, printing, media, PR, press cons etc.

- Amalgamate useful information and intelligent information to develop strong communication strategies

- Harnessing the best out of all agencies working with the marketing department

- Coordinate activities with other departments in order to facilitate increased levels of communication and satisfaction

- Periodic reporting vide recommended MIS mode

Other skills required :

- Good Language skills

- Good Salesmen acumen

- Good Presentation skills

- Proficiency in MS Office

- Team working