Head - Marketing - Retail (12-20 yrs)
- Conceptualize the Corporate branding & marketing communication and Digital marketing strategy for the Organization
- Plan and execute a marketing strategy for the organization and for new and existing formats and online space.
- Oversee the implementation of the marketing strategy
- Develop a brand strategy
- Set and administer an annual marketing budget
- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
- Provide tools and materials to enable the sales team to function effectively
- Manage and refine the organization's social media and PR presence
- Manage and measure marketing campaign costs
- Report on the effectiveness of marketing campaigns using pre-determined KPIs
- Utilize data for marketing campaigns, interrogating the organization's databases and external data
- Identify new business opportunities
- Conduct market research studies
- Negotiate with media agencies and secure agreements on the production of promotional materials
- Looking for someone who has worked in largely Retail, Pharma & FMCG and built a differentiated brand.
- Must have had more experience doing BTL and ATL (above the line marketing), and focused on customer education and engagement.
- Any industry but preferably retail service company with 15-18 years of Marketing experience in the past, who have handled business strategy role
- Good communication skills.
- High energy, positivity, witty, humor quality
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