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Head - Marketing - Retail (10-15 yrs)
Our client is a market leader and one of key players in the Retail sector with presence across multiple locations within India
- Responsible to drive sales & profitability across both online & retail channels.
- Driving sales by strategic planning and execution of ATL, BTL Marketing.
- Execute state / city level activation plans based on insights from CRM and consumer research.
- Create store (e.g. New store, Low Performing store etc.) wise activation plans based on deep understanding of the needs of that catchment area
- Build winning activation ideas through a deep understanding and connect with the product and of the competitive landscape.
- Ensure that store activation / consumer promotions optimize both sales as well as margin delivery.
- Drive online sales through execution of winning consumer promotions which drive clicks & conversion.
- Plan & deliver on brand content for the website & for Brand stores on ecommerce platforms.
- Build processes for utilization of content across multiple touchpoints instore, social, digital website etc
- Post Graduate Degree in Business with minimum 12 years of experience in Consumer Marketing. Candidates with experience in consumer, retail and e commerce companies will be preferred.
As the leader of the Marketing function, the incumbent will need to work collaboratively with the Sales / Operations team, VM team, Space Planning team and the Product creation team. Candidates need to have strong collaboration and team management skills.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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