Founder at HR Fortuity Leadership Hiring
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Head - Marketing - Residential Group - IIM/MDI/ISB/FMS (10-17 yrs)
Designation : Head Marketing
Role : Corporate Head
Education Qual : Post Graduate in marketing is mandatory from Tier 1 institute
Experience: 10 -15 years of experience in Marketing and Branding Industry, experience in digital marketing and Branding from any industry
1. Key Performance Indicators:
Increase Top line :
- Optimise media buying
- Revenue generation
- Corporate communications & PR
- Ensure presence in media as per the requirement
- Increase in brand awareness and equity of Group.
- Impactful Events & promotion
- New Features, USPs, Pricing & Promotional campaigns with Technical, Marketing & Revenue teams .
2. Brand Strategy - Positioning and Differentiation:
- Finalize the brand's vision, positioning and architecture
- Finalize positioning & brand architecture for projects
3. Brand Communication:
- Lead initiatives for consistent external & internal communications as per the Corporate Communications guidelines.
- ATL Communication - Conceptualize and develop creatives
- Online - Websites development and management, social media management - LinkedIn & Facebook
- Events & Exhibitions- Participating/ Exhibiting / sponsoring relevant events for in India and abroad. Organizing events for prospects, channel partners and customers