Head - Marketing - Real Estate - IIM/XLRI/FMS/MDI

Job description

- Responsible for marketing strategy execution; generate, monitor & improve marketing & conversion metrics, team guidance and budget management for the marketing function.

- Manage the off-line marketing, on-line marketing & pre-sales functions

- Strong knowledge of running online marketing campaigns - across formats (SEO, SEM,Display, Video, etc) & mediums (Adwords, Facebook, Linkedin, Programmatic, etc)- Manage & guide the On-line Marketing team to enhance lead generation and conversions

- Ability to create & deliver off-line campaigns including outdoor media, paper inserts,events, etc 

- Manage & guide the Off-line Marketing team to enhance lead generation and conversions

- Manage & train the pre-sales team for handling customer inquiries & experience

- Work with marketing, design & communications team to create new brand communications and product marketing strategy.

- Lead marketing spends and achieve expected RoI through site visits and bookings for new and on-going brands.

- Handle appropriate media selection / launch strategy for new product launch campaigns.

- Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment.

- Develop annual and project-specific brand promotion plans and handle participation at various events.

- Responsible for executing and delivering on quarterly budgets and target metrics

- Drive Customer Experience (CX) strategy for prospective & existing buyers

Professional Experience/Qualifications

- The ideal candidate should possess the following key requirements:

MBA from Tier 1 Institute - 7-10 years- experience in Marketing.

- Real Estate experience preferred

- Strong experience in Digital Marketing & delivering on lead generation campaigns

- Should have worked on luxury & premium segments - across products

- Self-starter, should be able to thrive in an unstructured environment

- Experience in managing stakeholders across the spectrum

Desired Skills and Experience

- Marketing,Marketing Head,Real Estate Marketing,Brand Management,Media Planning,Advertising, Digital Marketing

Interested candidates please share your updated cv

Smitha Ajith
7042669304