Head - Marketing - Real Estate - IIM/ISB/MDI/FMS/XLRI

Opportunity for MARKETING HEAD with leading Real Estate Developers for MUMBAI LOCATION

Exp- 10-18 Years

CTC- Open for Negotiation

Location- Mumbai

Job Description

- This role will require strong strategic skills, as it will lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management for a world renowned super luxury real estate brand.

- Planning & Execution of Branding activities

- Strategize and planning for business growth.

- Launching new campaigns, schemes and offers from concept to roll out.

- Planning all the BTL/ exhibitions/ events/promotional activities.

- Planning activities to increase the walk-ins to the projects.

- Planning launch activities for the new projects.

- Planning efficient OOH campaigns to have maximum visibility of the project.

- Market Research and Competition tracking

- Design and implement the digital & offline collaterals.

- Strong pedigree is a must (IIMs, ISB or top rated International B Schools)

- Leading and influencing a cross functional team and key stakeholders 

- Leading the concept development process 

- Leading conversationalization and revenue generation

- Branding/Positioning Strategy

- Marketing strategy with a strong focus on lead generation

- Preparing marketing budget and controlling the spend.

- Adept at Digital Marketing techniques like SEO, SEM, PPC, Social Media campaigns etc

- Experience in luxury brand is preferable.

- Reporting and optimization of key performance metrics like conversion rates, customer acquisition cost, lead cost etc

- HNI and UHNI customer acquisition through non traditional channels and brand build across new platforms.