- Drives the marketing strategy and revenue maximization efforts for the project through client sponsored events, internal events, and other revenue generating initiatives.
- Also responsible for implementation of the advertising, branding and public relations strategy in order to increase consumption.
- Formulate an overall marketing strategy for the project in order to increase the trading density and maximize revenues.
- Formulate the annual marketing budget on detailed revenue and expense projections; with inputs from Advertising and PR, Revenue Maximization & New initiatives, and in line with the overall marketing strategy.
- Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies.
- Review and approve the annual events calendar at the beginning of the year in coordination with the Director
- Expertise in managing functions of brand management, advertising campaigns, media & public relations, product launches, sales collateral and customer engagement programs; implement business development strategies & promotional activities.
- Increase the width and depth of brand communication through strategic media planning, events, promotions & PR
- Digital Marketing
- Revenue generation
- Exclusively high end events
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