A multinational Publishing House is looking for  Position: Head - Marketing   Experience: 15+ yrs of relevant exp.  Location- Noida  Job Description  - Owning the outbound marketing programs (Offline+ Online) at each life cycle stage, making continuous improvements based on performance, trends, and insights   - Conceptualizing, building, executing and analyzing adoption and engagement marketing programs across all outbound marketing channels   - Leading the corporate communications & all media relations thereby increasing brand awareness by developing and iterating on customer segmentation and designing innovative marketing tactics   - Understanding the end-to-end lifecycle funnel and attribution metrics to shape marketing and messaging   - Defining event calendar for each business unit and integrating the same with all traffic channels like Social Media, Display/Text Ads, and online campaigns   - Liaising with marketing team of partner organization (OEM, Retailers etc) to leverage and share marketing campaigns and testing plans   - Developing long-term social media strategy, achievable and scalable plans for social channels, and ensuring alignment with business goals   - Building content and communicating with internal/external stakeholders in support of tools, services, best practices for social media marketing and capture resulting metrics   - Identifying SEO optimization opportunities such as creation of new nodes, content optimization and backlinking to increase Free Search Traffic for the company   - Building events and PR stories calendar in coordination with PR Agency   - Maintaining tie with ongoing PR activities as well as initiating/identifying relevant opportunities with brands/exhibitions   - Partnering with product and technology teams to build a roadmap and executing projects that lead to increased engagement from active customers as well as lapsed customers   Candidate Profile:   - MBA degree having 15+ years of experience in online marketing, marketing communications, product management, and/or consumer products and services   - Proven track record of managing and delivering lifecycle programs, identifying customer actions and conversions for each stage and achieving those KPIs   -Strong People Management skills and stellar problem solving & issue resolution skills with the ability to work effectively in a deadline-driven work environment   - Ability to multitask while maintaining quality and attention to detail   - Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership   - Strong analytical and quantitative skills including the ability to use customer research, hard data, and metrics to back up intuition and assess the efficacy of marketing programs

Delhi NCR

Others

Head - Marketing - Publishing House   

Head - Marketing - Publishing House    ,Job Description for Head - Marketing - Publishing House    in Talentmint Consulting in  Delhi NCR Others for (15-20) years of experience. Apply Now!

Job Description for Head - Marketing - Publishing House    in Talentmint Consulting in  Delhi NCR Others for (15-20) years of experience. Apply Now!