JOB DUTIES/ RESPONSIBILITIES

- The incumbent will be responsible for leading marketing & activation efforts for the respective division

- Direct marketing activities to ensure that short and long range objective of the division are achieved

- Develop and implement short and long range marketing plans and ensure its implementation

- Making the marketing team the creative power house of the business, i.e. constantly challenging the internal and external status quo with new ideas, benchmarking competitive moves, initiatives and processes

- Guide marketing and activation team to identify new markets, customer and geographies to assure portfolio growth,

- Garner significant market share as well as prescription share for the portfolio by strengthening credibility with KOLs: Leverage KOL relationship to support market shaping initiatives in order to achieve competitive edge for the portfolio

- Provide leadership on cross functional initiatives and ensure its implementation

- Assure that all assigned personnel have the appropriate training and qualification to perform all duties and responsibilities.

- Complying with training requirements to perform duties of job for self and team

- Guide, train, motivate and develop team to be successful in their current roles and prepare them for new/ higher responsibilities

- Observe and promote all compliance and local country regulatory requirements as defined per applicable regulations, rules and procedures established by the Company, and notifying any violation or deviation to the immediate supervisor or appropriate authority

JOB SPECIFICATIONS: Skill, Education, Experience:

- Track record of setting up / launching businesses/brands.

- Driving scientific programs

- Establishing strong KOL connect

- Manage complex teams and business situations

Education:

- Graduate / Post Graduate with an ability to understand therapy areas

- Preferred Experience: 10+ years in marketing management. Should have ability to establish strong connects with Key Opinion Leaders. High scientific orientation

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