Senior Consultant - Talent Acquisition at Corpxcel Corporate Consulting Solutions
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Head - Marketing - Pet Foods (10-12 yrs)
Position: Head Marketing with Mars International India Pvt Ltd.Job location will be Hyderabad.
www.mars.com
Job Title: Head Marketing
Segment/Business Unit: Petcare India
Function: Demand
Location / Site: India / Hyd
Line Manager Demand Director (Sales and Marketing)
Job Overview / Purpose:
To develop marketing activities and plans and effectively implement to ensure:
- Achievement of the organizations marketing objectives through customer-focused marketing activity
- Communicate professionally, clearly and effectively to the company’s desired target audiences
- To be responsible for all marketing activities for the entire Pet food related range of products
Education & Professional Qualification:
- A Management degree from a reputed business school is desirable
Knowledge/Experience:
- The person would bring to the table 10 to 12 years of experience in the consumer goods industry.
Key Responsibilities:
- To assist in the development of a detailed annual budget and marketing plan for the category
- To manage the execution of the marketing plan to achieve measurable gains in market share and new business
- To implement a range of digital and traditional tactical marketing activity e.g. promotional collateral, exhibitions, events, newsletters, advertisements, direct mail, sales support material
- Effective copy writing e.g. press releases, direct mail, brochures and website
- Effectively participate in the Regional Brand community to align the business to global marketing guidelines and also learn and implement the initiatives
- Play a key role in aligning and driving cross functional teams for execution of marketing projects.
- To work with the sales team, PR/marketing agencies to effectively build awareness of the brand, products and services
- To ensure all projects are delivered on time and within budget
- To track, evaluate and report on the effectiveness of marketing activity
Prajeetha - Corpxcel
Mobile:9445412577
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