Head - Marketing - Personal Care Domain - FMCG (11-15 yrs)
Our client is a leading chain of personal care products & services headquartered in Mumbai. With store strength of 70+ spread across major metro cities, they have high growth plans of reaching 100+ by the end of this year and 300+ in the next 5 years.
- Developing the marketing strategy for the company in line with company objectives across all business segments.
- Responsible for managing marketing budget and monitor ROI on the promotional spends.
- Develop multimedia marketing plans that deliver marketing and campaign objectives through an integrated planning approach covering traditional media, digital and activation.
- Drive consumer engagement, brand building and business gains through effective use of planning tools and analytics.
- Partner with sales team and devise sales promotion programs for across business.
- Relevant experience of 11-15 years with proven expertise in brand communication impacting sales and brand image.
- Ability to manage multiple campaigns- strategic and tactical with a lean team.
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