Head - Marketing - Personal Care

Job Description:

1. Build brand position and frameworks for communication across products/ range

2. Develop product portfolio for long term and immediate term

3. Work with R&D to develop products to fill portfolio gaps

4. Marketing mix development for both current and new products- product, packaging, pricing, promotion

4. Develop strategies to increase off-takes for products and execute them in conjunction with sales team

5. Monitor brand health parameters like awareness, trial, satisfaction through tracks/ research

6. Control the marketing spends in line with budgets

7. Develop and motivate the team

8. . Work towards creating an effective and efficient digital and social media marketing strategy and execution plan

Other Responsibilities:

- The incumbent would be in charge of all consumer initiatives for the business.

- Will be handling a team of four persons ( 2 product managers, 1 activation manager, 1 design executive )

- The marketing budget for the business for the year is Rs. 17cr.

Qualification:

MBA from a reputed institution