Head - Marketing & Online User Acquisition - FMCG

We are looking for an experienced marketer to join our team to lead consumer customer acquisition for our web and mobile products. You will report to our C-level product executive and will have full autonomy to acquire consumer customers at scale while optimizing CAC.

This is an ideal position for someone who enjoys taking a scientific/quant approach to customer acquisition and who loves to try out creative out-of-the-box growth tactics or hacks while also running the playbook of tried and true consumer customer acquisition techniques.

Job Responsibilities :

- Own end-to-end campaign planning and execution across multiple digital channels to drive new consumer customer acquisition

- Execute tried and true 2-sided marketplace consumer customer acquisition channels while constantly killing those that don't meet success criteria and doubling down on those that do

- Constantly try new and creative growth tactics/hacks that may or may not have ever been done before

- Fully own ad creative, copy, assets and landing pages so that you are fully empowered and unhindered to succeed in your job

- Optimize conversion rates at all times

- Run lots and lots of A/B tests

- Manage your own pre-defined customer acquisition budget with full autonomy

- Solely responsible for organic search rankings for any and all consumer search terms

- Identify, engage or hire any and all resources needed to be successful

- Identify, purchase, or subscribe to any and all tools, products and services needed to be successful

- Report frequently to CEO and C-level product exec using actual data to compile unit economics and cohort analysis overall and by channel, campaign, tactic

- Constantly sync with customer interfacing, sales, product, and B2B lead acquisition teams

Requirements :

- Proven success in applicable consumer customer acquisition role

- Ability to operate in a fully autonomous manner i.e. to be a "one woman" or "one man" show. Should be able to execute unencumbered by dependence on internal copywriters, designers, developers

- Thorough knowledge of web analytics (e.g. Google Analytics, MixPanel, KISS, etc.)

- Expert in viral mechanics and referrals

- Expert in SEO and organic search

- Expert with PPC and other paid tactics (e.g. Google Adwords, etc.)

- Expert in content marketing and content magnets

- Expert in landing page and conversion rate optimization tactics

- Data-driven mindset and practitioner of the build -> measure -> learn -> repeat approach

- Self-starter and able to to excel without a lot of structure and micromanagement

- Analytical and creative thinking

- Exquisite communication and interpersonal skills

- Passionate about learning new techniques and best practices