Head - Marketing - Online/Internet

Job Description for a position in Marketing & Product Strategy

Company Profile:

Ace2Three.com, owned and operated by Head Infotech India Pvt Ltd is India's first and largest social gaming portal. At Ace2Three our vision is to build a world class gaming platform where people master social skills, play their favorite games on internet and mobile devices. Ace2Three team is focused to give its customers the best pervasive playful applications that shall enable its player to enrich informal learning and also improve on social interaction & engagements in playful manner. The talent available at Ace2three is all set to beat the upcoming challenges & stand top in this faster growing social gaming sector.

Keywords: Optimization Manager, Analytics Manager, Conversion and Marketing Analytics Manager, online, web, digital, clicktracks, web trends, acquisition, Adwords, Cost per lead.

Responsibilities:

- Ensure marketing activities are conducted in line with company policies and procedures as well as in line with local regulations

- Plan and implement all digital marketing activities to ensure effective customer acquisition.

- Preparation of marketing strategies for all products and development of annual marketing plans as well as their execution and evaluation.

- Work closely with the stake holders in planning strategies for all retention activities and implementing the same.

- Working closely with the management in monitoring and evaluating the effectiveness of promotions, suggesting pricing strategies and plans to drive the business.

- Make all analyses and recommendations required to allow the Company to achieve its development goals, within the set financial targets

- Executing the creative build, delivery, fulfilment and optimization of cross marketing campaigns spanning acquisition.

- Developing the optimisation Roadmap for the business.

- Manage a team of digital marketing specialists and work closely with business stakeholders to continually optimise the online marketing activities, including PPC, Affiliate, Online Display and SEO.

- Management and optimisation of PPC and affiliate programmes, including liaising with agencies where necessary.

- Build regular reporting and analysing SEM and Affiliate performance.

- Be the Online Display 'experts' advising on, implementing and measuring campaigns.

Key Requirements:

- Over 8 yrs experience in digital marketing either pure play online or online department of large ecommerce business

- Experience in creating strategies and implementing them

- A strong understanding of all aspects of online marketing.

- An analytical mindset.

Perks:

- A nice Impressive Salary Cheque

- Employee Stock Options

- Provident Fund

- Mobile & Laptop

- Fun @ Work & Team Outings

- Medical & Group personal Accident Insurance

- Gratuity