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Lead at CareerNet Consulting
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Head - Marketing - Online/Internet (10-15 yrs)
Job Description :
- Hands-on management and optimization of both paid owned media channels such as search, display social, content syndication to build best-in-class performance marketing channels
- Day-to-day campaign bid management and execution tactics across multiple platforms to exceed goals and maximize return on ad spend
- Deliver against targets by collaborating with channel leads on key performance marketing channels: search, display, social, content syndication and display advertising programs
- Work closely with the Marketing teams to develop and execute the digital marketing activities to drive inbound leads
- Ensure all digital campaigns are delivered according to the brief, on time and within budget
- Deliver against targets by managing paid search, paid social and display advertising programs
- Conduct A/B testing when necessary to improve campaign effectiveness
- Ensure that digital campaigns and leads are properly tagged and tracked
- Provide analysis, visibility and insights on regional digital advertising performance
- Manage budgets in collaboration with the global digital team and local marketing leads
- Support growth initiatives by creating and optimizing digital marketing campaigns
- Manage digital testing and optimization initiatives within digital media channels
- Manage the analytics tools used for measure performance
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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