Head - Marketing - Online/Internet

1. Formulate and execute the marketing strategy for the company across all channels

2. Segment the customer base and develop marketing strategies to engage with customers in different segments creatively

3. Identify opportunities for leveraging the customer base to offer new products

4. Manage the marketing budget in a cost-effective manner

5. Generate leads from every possible source while controlling overall ROI.

6. Track, report and optimize key business metrics across different channels using a variety of tools

7. Manage all SEO efforts to ensure constant improvement in organic traffic and organic business volumes

8. Optimise all paid ad campaigns across Adwords, Bing, Facebook, Twitter, LinkedIn, Instagram and Youtube

9. Devise complete social media strategy to drive actionable results from social media campaigns

10. Work closely with the content writers to devise overall content strategy and drive more traffic and business. Proof read content pieces to ensure quality standards

11. Discover and manage relationships with corporate alliance partners to generate more leads

12. Find and manage relevant affiliate marketing agencies that can run performance driven campaigns to drive more business

13. Collect data/feedback from marketing campaigns and tailor strategies accordingly for maximum effectiveness