Mumbai based, with 500+ Plus people strong, been around for 8+ years, and raised 3 rounds of venture capital funding; one of the well known Gaming product Company hiring "Marketing Head".

If you are an expert in understanding end to end Marketing work and go above and beyond to make it work for the business by using your amazing Marketing Skills!! We are looking for you :)

JOB SPECIFICATION

Position : Head of Marketing

Location : Mumbai

Position/Role Description:

- Build upon the core marketing strategy for scaling up of the business.

- Forecast monthly, quarterly, annual acquisition growth and costs.

- Develop marketing execution plans and deliver on acquisition targets within time and budget.

- Come up with new ideas for internal and external campaigns that would appeal masses.

- Build and lead a team of campaign managers, media buyers and analysts. Allocate marketing resources to different campaigns based on budget.

- Have a measurement driven mindset to measure, optimize and scale new advertising and organic growth channels.

- Work with Brand team to build new marketing materials for various organic or paid campaigns.

- Work with Web Development team to build new web assets to drive new and existing campaign delivery.

- Lead product marketing efforts by improving key conversion metrics through consumer journey improvement in a scientific manner.

POSITION REQUIREMENTS : 

- 5+ years of marketing experience

- At least 3 years of experience with digital marketing for a B2C business

- At least 2 years of experience building B2B partnerships to drive new user growth

- Digital Marketing Skills and Experience

- Strong skills at management and analysis of the entire acquisition funnel from creative design to media buying to user acquisition. Hands-on experience is a must.

- Strong understanding of how to drive user acquisition on multiple advertising channels.

- Experience in running user acquisition campaigns on Facebook, Google Search, Display, Affiliates is a significant plus.

- Strong understanding of setting and executing AB tests to drive conversion rate improvement.

- Should possess very strong understanding of the creative process to drive user acquisition.

- Should have experience building and leading teams to achieve marketing goals

- Should have obsessive focus on clearly measurable ROI.

Soumyashree SR
Principal Talent Acquisition

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