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28/06 Arjun Adlakha
Business Head at Xpert Conexions

Views:3180 Applications:821 Rec. Actions:Recruiter Actions:145

Head - Marketing - Online/eCommerce/Gaming Business (10-20 yrs)

Gurgaon/Gurugram Job Code: 1281052

The Marketing Leader will be accountable for leading a team of marketing professionals, providing guidance, support, and vision, and ensuring the team delivers on marketing initiatives that align with the company's goals.

Key Responsibilities:

- Develop and implement a marketing strategy to achieve the company's business objectives, including user acquisition and retention, revenue growth, and brand awarenesS

- Conduct market research and stay current on industry trends to ensure the marketing strategy is up-to-date and effective

- Collaborate with cross-functional teams, including product, design, and development, to ensure alignment on the marketing strategy and execution

- Manage a team of marketing professionals, providing guidance, support, and leadership to help them deliver on marketing initiatives

- Create and manage budgets to support marketing initiatives and ensure the best return on investment

- Oversee the development and execution of advertising campaigns across multiple channels, including social media, display, and search

- Develop and manage partnerships with influencers, media outlets, and other relevant organisations to expand the company's reach and reputation

- Analyse and report on the effectiveness of marketing initiatives, providing insights and recommendations for improvement

- Maintain a strong understanding of the competitive landscape and adjust marketing strategy as needed to stay ahead of the competition

- Work with the business teams to manage the PnL of a product/game

- Work and lead teams across acquisition, retention, design, content and brand to create a holistic marketing strategy

- Define the annual operating plan and work with various stakeholders to implement it

- Work closely with the tech, CX and Data Science teams to improve product and marketing KPIs

- Work with the product team to launch features and increase the usage of existing features

- Work with the business teams to manage the PnL of a product/game

- Work and lead teams across acquisition, retention, design, content and brand to create a holistic marketing strategy

- Define the annual operating plan and work with various stakeholders to implement it

- Work closely with the tech, CX and Data Science teams to improve product and marketing KPIs

Requirements:

Qualifications:

- Bachelor's degree in marketing, business, or a related field; MBA preferred

- Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role

- Proven track record of developing and executing successful marketing strategies in the gaming industry

- Deep understanding of the gaming industry, including its trends and players

- Strong leadership skills, with the ability to lead, motivate, and inspire a team

- Excellent communication skills, both written and verbal

- Strong analytical skills, with the ability to analyse data, identify trends, and make data- driven decisions

- Creative mindset, with the ability to develop innovative marketing strategies that stand out in a crowded market

- Ability to work well in a fast-paced, dynamic environment, and manage multiple projects simultaneously

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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