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Senior Manager at TrustKlub Consulting Pvt. Ltd.
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Head - Marketing - New Product Division - Beverages Firm (15-29 yrs)
At present, We are having an urgent opening for MARKETING HEAD for a REPUTED COMPANY INTO BEVERAGES based at WEST INDIA location for NEW PRODUCT division.
PRINCIPAL KRA'S
- Lead the overall strategy and execution of the marketing plan for the business. This includes new product launches, KOL engagement, sales force enablement, analytics around market dynamics & competition, branding and communication strategy including digital marketing and working with the global teams on product roadmaps.
- Responsible for planning, development and implementation of marketing strategies & communications activities, customized for each channel, for the entire portfolio of the company brands to increase awareness, category share & build preference
- Driving Circle Meets, Coordinating with NPD, Packaging, Design teams to develop from scratch, a slew of new brands to cater to emerging new opportunities in the Indian landscape
- Create comprehensive GTM plans for New Brand / Product Launches to build these brands into category leaders
- Responsible for achievement of financial & brand health targets of brands, implementation of short and long term plans and budgets for marketing; monitoring progress and evaluate & improve performance of team
- Drive key strategic digital marketing initiatives for the brand, building properties & campaigns to improve awareness, engagement & drive sales in ecommerce channels
- Developing concept, strategy & campaign for each brand, planning roadshows, sampling, visibility improvement thru clutter-breaking display solutions, driving promoter led sales & shopper marketing efforts to achieve targets
- Study current trends, consumer insights, market intelligence, competition activities and impact of marketing activities to improve marketing programs regularly
- Coordinate & ensure alignment of brand communication plans with all internal stake holders like channel sales, supply chain, manufacturing, NPD, packaging, business and finance team
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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