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19/09 Rohit Sharma
Senior Consultant at Antal International

Views:2976 Applications:157 Rec. Actions:Recruiter Actions:13

Head - Marketing - Medical Devices (7-12 yrs)

Mumbai Job Code: 615850

Head - Marketing - Intervention Cardiology - Medical Devices


Core Job Responsibilities

The primary responsibility is to support the division in achieving its goals and objectives by:

- Conceptualize and Lead execution of marketing plans for portfolio(s) as per franchise goals and budgets, coordinate with internal functions, customers and external service providers, monitor on ground execution of programs/ conferences/ events/ promotions etc., troubleshoot, ensure the right set of metrics are in place for tracking success.

- Planning and implementing Product launches and Product life cycle management. Monitoring sales performance and effectiveness of marketing programs against goals set.

- Product Life cycle management and working with cross functional teams to drive product approvals, inventory planning and product availability as per portfolio marketing plans.

- Conduct analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption etc. relevant to own products in-country in order to analyze impact of market conditions, guide local franchise operations teams, report back to the regional/global team & highlight possible modifications to the regional/ franchise marketing plans

- Development of key marketing communications for portfolio, works closely with agencies and media to develop right messaging and its delivery; seeking regional and global approvals; tracking the effectiveness of the communication to drive differentiation.

- Track brand/ market performance of product(s), root cause analysis and action plan development in collaboration with sales function (including travel, campaigns, promotion activities etc.)

- Establish relationships with KOLs in the field; Identify key Physician champions for franchise; Develop support structure and relationship with sales representatives and sales management; Ensure product messaging and placements in symposiums and main customer events/conferences.

- Conducting investigative research to assess brand image, market share and growth opportunities.

- Providing effective support to sales team, including product & clinical messaging training.

- Enable and contribute towards a cohesive Marketing function by:

- Transmitting the Organization's values, vision and direction

- Providing Functional direction and adequate resources, removing barriers and helping develop people's skills; articulating expectations and drive performance to fuel business growth

- People development and Coaching: Developing the Product Managers

- Ensure compliance of A&P and FOC process as per auditable guidelines and processes.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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