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08/06 Amruta
Senior Consultant at Perfman HR

Views:3747 Applications:310 Rec. Actions:Recruiter Actions:68

Head - Marketing - Media (10-13 yrs)

Mumbai Job Code: 581393

Head Marketing (Only from TV Channel)

- The role holder will be responsible for the entire marketing activities for a Cluster of channels.

- Briefing, liaison with Creative, Media, and PR team on Brand and Property led campaigns.

- End to end campaign planning, management and execution with off-air plan and strategy to be aligned with on-air communication.

- Budgeting, forecasting and planning for Brand and campaigns on annual and monthly basis.

- Planning monthly marketing calendar in liaison with Programming, Research and OAP.

- Media planning and managing execution of ATL, BTL activities on all the campaigns Key campaigns & achievements.

- Developing the Annual Marketing Budget for the brands. Keeping and driving media planning and buying for maximum impact of the campaigns at minimum costs.

- Controlling team scheduling on the on-air deliverable s for the channel to reach out to the maximum viewers.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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