Senior Consultant at Perfman HR
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Head - Marketing - Media (10-13 yrs)
Head Marketing (Only from TV Channel)
- The role holder will be responsible for the entire marketing activities for a Cluster of channels.
- Briefing, liaison with Creative, Media, and PR team on Brand and Property led campaigns.
- End to end campaign planning, management and execution with off-air plan and strategy to be aligned with on-air communication.
- Budgeting, forecasting and planning for Brand and campaigns on annual and monthly basis.
- Planning monthly marketing calendar in liaison with Programming, Research and OAP.
- Media planning and managing execution of ATL, BTL activities on all the campaigns Key campaigns & achievements.
- Developing the Annual Marketing Budget for the brands. Keeping and driving media planning and buying for maximum impact of the campaigns at minimum costs.
- Controlling team scheduling on the on-air deliverable s for the channel to reach out to the maximum viewers.
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