Head - Marketing - Manufacturing Business

Job Description:

- Market Segmentation and Targeting

- Marketing plan as per different market segments and businesses

- Maximise the reach and untapped markets/clients.

- Market scanning and identifying potential business partners

- Devising strategy for 5 Ps of marketing

Lead Management:

- Administration of the lead management program for all businesses

- Participating and generating queries through exhibitions

- Lead management from digital, synergy and other platforms

- Lead generation from innovative mediums

- Digital Assets including website

- Manage all the digital assets like website, content and subscriptions

- Manage associations with trade partners and ecommerce portals

- Maximise lead generation and conversion ratio

Products and Pricing :

- Competition analysis and study on upcoming technologies and products

- Comparative study with our products and pricing

- Devise Pricing strategy to meet business needs

- Focus on the right product mix offering

CRM and Training Program:

- Relationship management with targeted segments

- Training the sales team on Features, advantages and benefits of all products.

Branding and communication :

- Designing product catalogue

- Creating corporate profile of the Products and Solutions

- Designing e-mailers

- Advertisements through magazines

- Design and release articles in trade magazines

Digital Marketing :

- Develop content, track lead generator,

- Host catalogue on B2B portals and generate leads

Distributor management :

- Designing the distributor kit and incentive schemes

- Conducting distributor meets and promoting products

Exhibitions :

- Participating and generating queries through exhibitions

News bulletin :

- Designing and publishing internal news bulletin

Clubs and Conferences :

- Organise clubs national and international for high performers setting norms, administration and execution

- Conferences plan and organise the conferences as per business requirement

Requirements :

Experience : 10-15 years of experience.

Compensation: As per industry standards

Education: MBA

Industry Type : B2B Marketing

Functional Area : Should have handled marketing activities for B2B products

Base Location : Bangalore