- The candidate we are looking for should ideally be from a retail background with exposure to both traditional and digital marketing. This role includes all ATL, BTL, and digital marketing initiatives for the brand such as PR, store events, Facebook & Google campaigns, CRM, and social media.

Key Responsibilities

- Lead the overall calendar of integrated 360-marketing and brand campaigns across channels - digital, print, in-store.

- Oversee campaign development across all aspects: creative, media, content, target audience, schedules etc. Campaigns should build brand awareness, retain customers and encourage repeat purchase, generate positive word-of-mouth, generate new leads, promote new launches.

- Work closely with the founder/ CEO and other functional heads to align with business goals.

- Monitor and analyse campaign effectiveness across ATL, BTL and digital (Facebook & Google) and consistently improve impact and ROI.

- Design, develop & implement effective and consistent media engagements across formats.

- Drive consistent communication through thought narratives that build upon the exclusivity and uniqueness of the brand.

- Lead social media organic strategy including content creation, driving relevant metrics including follower growth among target audiences.

- Identify and build a base of influencers - independent persons who can drive positive brand engagement.

- Engage with collaborators and brands that echo the vision of the company to increase brand impact and build influence.

- Manage Customer Analytics with an aim of leveraging cross-sell, up-sell, and servicing opportunities to existing customers

Skills and Experience

- 12-15 years of experience in lifestyle retail marketing and Brand Management

- Strong understanding of messaging (customer/influencer) and positioning

- Excellent communication skills (written and verbal)

- Excellent planning, time management and organizational skills with the ability to manage multiple activities simultaneously

- A hands-on, participative, leadership style that encourages creative problem solving

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