Senior Consultant at Naukri.com
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Head - Marketing - Luxury Mall (10-18 yrs)
Looking for some who can design the brand development strategy for the Mall. Lead Marketing Strategy, Communication Strategy, creating Annual Marketing Calendar, Marketing Budget, Agency co-ordination, ATL & BTL activation, Media Planning, Partnerships, Alliances, Program and Content Promotion.
- Provide the leadership to the Marketing Department by ensuring appropriate structures, systems, competencies and values are developed in order to meet and exceed the objectives
- of the department
- Developed brand, PR and customer experience strategies for the Mall
- Responsible for the marketing plans, budgets and ensuring the cost to revenue ratios are maintained.
- Data mining and analysis for developing targeted communication and marketing programs targeted
- Deciding the web strategy and online brand engagement activities, including working on social media strategy and timely implementation of digital campaigns
Job Specifications & Qualifications :
Full time MBA from a reputed BSchool from Retail / FMCG / FMCD or similar kind Industries with strong brand building and strategic marketing expertise in creating customer experience