Head - Marketing - Logistics/Warehousing/Supply Chain Domain

JOB PURPOSE

The role involves brand building in the Logistics / Warehousing / Supply Chain (B2B) domain.

Peron will be responsible for designing, developing and executing disruptive marketing Strategies across various social media platforms and through the presence is industry-specific seminars and journals

KEY DELIVERABLES

- Manage digital endeavours of the company and help the company establish a leadership position

- Set up Online platforms for the company. Manage SEO/Social Media/Adwords

- Handle online promotion activities using social networking sites like LinkedIn, Facebook, and Twitter on a daily basis with or without a specialist consultancy.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Create a business event strategy, branding, themes, marketing, and timelines Manage all aspects of event plan, deadlines, and deliverables

- Oversee internal teams and external vendors deliver on time and within budget.

- Define and execute the communications plan (emails, conference calls, calendars, etc.) to keep internal stakeholders informed about all information related to events.

- Develop qualitative and quantitative pre-and post-event surveys, post-event evaluation, reporting, and analysis

- Capture accurate budget information, proactively communicate budget status, including overages

- Source, manage and negotiate agreements and contracts with vendors

- Drive product/service launches across geographies/customer segments. Manage video promotions for the Organisation.

- Create case studies / relevant presentations to be used by the business.

- Closely work with a Marketing Agency to develop relevant communications, both internal and external.

JOB REQUIREMENTS

Qualifications

- BE with MBA with a minimum of 10 - 15 years of experience in a similar profile

Technical Skills

- Event Management

- Knowledge of Excel, Word, PowerPoint, and Google Sheets

- Project Management tool

Business Skills

- Communication Skills

- Relationship Management

- Negotiation Skills

- Business Acumen

- Analytical skills/problem-solving ability

- Holistic Thinking approach

- Positive Thinking ability

- Cost consciousness

- Ability to adapt to a dynamic and rapidly expanding start-up work environment