Head - Marketing - Leading OTT Platform

Role :Head Marketing

Reporting : COO

Job Purpose :

Strategize for optimum growth and engagement via the business- social media assets for subscriber acquisition

Key Responsibilities :

- Develop the online go-to-market plan, owning the online marketing budget and deciding on the optimum spend allocation across regions and channels.

- Monitor performance of each marketing channel; identify and implement opportunities for improvement.

- Test into new marketing channels; scale them if performance is in line with targets.

- Ability to build huge people network/ increase the traffic or fans on social media profile pages. Implement SEO and SEM strategies to drive incoming traffic & leads

- Optimize results for campaigns by working with creative team on A/B testing content

- Extensively involved in running and handling end to end Digital Marketing including Online, Mobile and Social Media Marketing

- Actively drive the company's website strategy, website design, website maintenance including value adds like, database mgmt. & community building.

- Directly managing online marketing channels including SEO, SEM, Social, Remarketing, Display & direct partnerships

- Manage online marketing agency, regularly assessing its performance against benchmarks and taking corrective actions when necessary

- Monitor digital marketing techniques and strategies used by other startups, media and entertainment & Digital brands; poach best-practices and creative tactics.

KPI :

- Revenue & Brand Recall

- Frequency of monthly repeat visits of users

- Reach 1 Million paid sales

- Make us Industry leader in top 4 and number 1 in OTT space

Skills/Educational qualification required :

- Master's degree in Marketing, Business or equivalent Experience.

- In depth commercial experience in online marketing, web and mobile;

- Highly analytical and organized

- Proven experience directly managing Paid Search and Remarketing/RTB campaigns; ideally, experience running online display and social media marketing campaigns

- Able to think strategically while keen on being very hands-one to do what has to be done

Professional experience required :

Total experience: 10 + Years

Industry/Role experience :

- Minimum 10+ years of relevant work experience in digital marketing and social media management and media buying

- Experience in handling 1 Million paid sales

- Should have worked with consumer brands and social media agencies

- Should have led a team of social media personnel and engaged with creative, content and media buying teams

- Should have good understanding of brand building

- Should have been in a target oriented role to achieve numbers