Head - Marketing - IT Products & Services

Position: Head of Marketing

Role Summary:

- To accelerate our business growth and brand visibility in the global markets we are now looking for a Head of Marketing. This individual will be responsible for growing two business and brands.

- appNeura: appNeura offers ML/AI powered products in the Digital Experience Monitoring (DEM) and AIOps space. Product are offered as SaaS and Enterprise products.

- Avekshaa: Avekshaa is a pioneer in Application Performance Engineering and

Application Performance management space. Avekshaa's solutions helps its customers to proactively prevent, and solve burning problems of Performance, Availability, and Scalability in the application and technology stack, using Avekshaa's P-A-S- assurance platform and skilled team, thereby avoiding revenue and brand loss. We are looking for a thought leader. A passionate intrapreneur who will partner with us in building High-end Technology products and solutions business from India, which aims to be a Global leader in the P-A-S-S- (performance, availability, scalability and security) Assurance space.

Experience: 12 to 15 years

Job Location: Bangalore

Responsibilities: The person leading this role would be expected to,

- Drive the entire inbound marketing efforts towards setting up demand generation engine for the business

- Drive revenue growth through marketing channels

- Work with Inside sales team to deliver consistent business growth

- Enhance the web properties of the company while ensuring optimum SEO and SEM effort towards discoverability

- Set up a social media strategy for the brand with a disproportionate effort towards developing a compelling LinkedIn presence and outreach

- Would be responsible for ensuring sustained thought leadership for the company in the performance engineering category by creating a strong content management engine

- Plan and deliver successful webinars every quarter

- Drive Video Marketing - Solution / Products showcase, Demo, Testimonial and Case Studies

- Create customer presentations and contribute in building key proposals

- Build Community/s

- Branding / Messaging: Define and refine messaging for the ICP

- Generate value through Event marketing

- Would be expected to lead all communication effort including internal communication, public relations and analyst relations.

Skills & Experience:

- Ideal candidate would come with 12-15 years of experience, preferably in the business-to-business product marketing category

- Would have extensive knowledge of digital marketing and communication with adequate experience in marketing automation tools like HubSpot, marketo, Pardot etc.

- Extensive lead gen experience through digital channels

- High attention to detail and ability to manage multiple, competing priorities simultaneously

- Enjoy getting your hands dirty in day-to-day tasks and working in ambiguous environments where you must wear many hats