Head - Marketing - IT Products

JD - Marketing

Marketing Responsibilities:

- Executes marketing programs and strategies which build upon the broader GTM strategy of the organization.

- Implements all field marketing activities within own business area to ensure achievement of short and long term business objectives.

- Uses weekly and monthly reporting of campaign results and tracks lead flow to help refine campaign performance and keep stake holders aware of campaign status and performance.

- Aligns closely with the various teams for the implementation of campaigns, measurement and continuous improvement of marketing programs.

- Contributes to the marketing planning. Secures sign off from stakeholders to the marketing plan.

- Looks for innovations and improvements to lower marketing costs, increase return on marketing investment and/or increase the impact of marketing on business in the cluster.

- Acts as a liaison with local management to ensure that marketing activities are in support of sales plans.

- Manages relationships with key suppliers and agencies.

Management & Stakeholder Responsibilities:

- Works towards delivering marketing programs.

- Develops strong, trusting relationships between Executive Leadership, Strategic Marketing leadership, PR and analysts

- Maintains a clear schedule of work, is able to highlight resource constraints and suggest options to deliver to plan.

- Reviews midmarket campaign performance, campaign schedule and programs related to the marketing plan.

- Manages the activities of supporting staff in line with overall marketing strategies and budgets.

Skills/Requirements:

- 10+ years full-time experience in Technology sales / marketing

- B2B marketing experience required.

- Solid understanding of modern marketing methods including Email, social media, digital marketing, online and physical events, and related marketing tactics.

- Ability to deliver marketing programs to the planned schedule drawing in support resources as required.

- Able to manage n work with a small team of contractors and agencies to achieve the tasks

- Strong communication, relationship management, organizational and project management skills

- Ability to identify opportunities for growth.

- Presentation skills.

- Bachelor's degree or equivalent or MBA in a related field.