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Head - Marketing - IT (8-14 yrs)
Key Roles and Responsibilities
- Provide the vision & direction needed to make a global SaaS Brand and drive execution on the same
- Lead and develop Product positioning and messaging by understanding our brand, customer needs, product roadmap, market trends, and competitive landscape
- Conduct market research and competitive analysis to make recommendations on segmentation and targeting strategies
- Use a data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the buyer's journey.
- Develop an inbound marketing engine which will align the company toward focus markets and industries to generate high quality leads
- Partner with sales, customer success and product leadership to drive pipeline and conversion metrics
- Leverage paid & organic marketing channels to drive top funnel, lead velocity and conversions.
- Explore new channels for customer acquisition .
- Build, Lead, motivate, mentor, and grow a high performing marketing function.
What do you need to do well in this role?
- 8+ years of overall marketing experience.
- Minimum 4+ years of having led multi-skilled marketing teams
- Strong creative & soft skills combined with an affinity for data.
- Deep functional expertise in any at least one key aspect of marketing - Performance marketing, digital brand building, social media marketing, SEO, content marketing or customer engagement via content & marketing automation.
- Experience with B2B/ SAAS products at an early stage selling to US and SEA would be a big plus.
- Highly organized and autonomous, but also collaborative and able to work cross-functionally.
- Ability to make decisions in a changing environment, anticipate future needs and drive results.
- And most importantly, you should be fun to work with.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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