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Head - Marketing - IT (18-20 yrs)
Marketing Head (IT MNC)
- We are currently retained by a leading IT MNC to find a seasoned marketing leader for their entire branding, communication, and digital marketing initiatives.
- The Marketing Head role will be responsible for the entire Marketing efforts of the entire company wrt managing all aspects of marketing that will include both offline and online.
- A large part of the role will be around brand positioning, marketing trends, analytics, effectiveness measurement, Market Strategy, Public relations, Online selling and reporting. The role involves providing strategic guidance to the team as well as ensure proper execution.
- To fit into this role you must have experience of managing ATL as well as BTL marketing along with exposure to PR, Branding, Event Management, and Communications.
- To be considered for this role, you must have led marketing for a Mid-Sized organization or MNC for atleast 15 years and have a total of 18-20 years of experience. You must have worked in a global environment. An MBA or Masters in Mass Comm is preferred.
The role will include:
1. Developing and building marketing plans, forecasting and budgeting
2. Setting clear measurable goals for the marketing team
3. Providing thought leadership to the department, its functions, and its deliverables
4. Ensuring adequate planning and execution to meet company's marketing objectives
5. Develop out of the box B2B and B2C marketing initiatives including events, partnerships, promotions, campaigns and loyalty programs
6. Providing pro-active direction & ideas for campaigns/projects on all aspects- social, digital, ATL, BTL etc.
7. Create a public relations and offline marketing strategy that supports and extends online marketing initiatives, both short- and long-term, determining which methods work for the brand and why.
8. Work with senior stakeholders on building various marketing campaigns
9. Have a linkage to marketing leads being generated through various campaigns.
If you think you fit the bill, do write to us with why you think you would be a good fitment wrt to the criteria stated along with your current CTC and we shall get back to you if there is a match.
Please note candidates with a mix of sales and marketing won't work for this profile.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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