Head - Marketing - IT

We are looking for a seasoned Head of Marketing to own Branding and Demand Gen for India and International markets (US, EU, and SEA). An ideal fit is someone who can develop a deep understanding of the space and use cases, drive thought leadership in an emerging category, and scale marketing operations to take organization to the next level of category leadership.

You will be responsible for building and leading a talented team, driving pipeline generation and brand building by executing well-researched, high-quality campaigns. You will develop and drive targeted marketing programs to generate awareness, build a pipeline, and nurture lead funnel through the sales cycle.

What You'll Be Doing?

- Lead global marketing strategy, partnering closely with both regional business leadership and product teams

- Strengthen company mindshare in various industries and across verticals via strategic communications

- Ensure team and organizational alignment with the brand vision and its consistent delivery across all channels and marketing efforts

- Drive GTM product messaging, brand differentiation, marketing content, and external communications

- Execute multiple aspects of marketing, including branding and positioning, product marketing, paid marketing, organic growth, education and engagement campaigns, events, and communication

- Work cross-functionally with product teams to drive product adoption and product launches across multiple markets

- Measure and report progress against marketing goals, gain customer insight, and align marketing strategies to cater to various industries and personas

What We Look For In You?

- 12+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS

- Ability to understand and communicate to diverse technical and non-technical audiences

- Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company

- Hands-on execution ability with effective project and time management

- Knowledge of marketing tools such as Salesforce, Pardot, and WordPress

- Strategic problem-solver and have validated results building and executing on marketing strategy.

- Experience working with agencies and partner networks to execute campaigns across various channels

- Leverage a data-driven framework for evaluating channel execution and work towards ROI targets

- Ability to simplify product messaging and the value they create

- Execution focused with a bias toward action, a great collaborator; you never stop pushing towards clarity and delivery.

What is needed to be successful?

- Emotion AI is an emerging category. You will need to continuously research, learn and build perspectives to guide your strategy and success.

- Great interpersonal skills. You will be responsible for a high-performing team that is driven and goal-oriented. Clear and timely communication and the ability to manage and solve challenging situations are a must.

- High levels of ownership and accountability. An ability to keep a strategic outlook while managing everyday operations and providing the required support to the team