Head - Marketing - IT

Responsibilities :

- Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR

- Working closely with the company's marketing team; enabling them to meet their objectives by providing them with appropriate tools, materials and presentations

- Guiding the day to day activities of the marketing team

- Development and implementation of the organization's Brand strategy

- Undertake continuous analysis of competitive environment and consumer trends

- Help develop and refine go-to-market strategies for new and existing products

- Work with product management to align messaging and product development with target markets

- Formulate strategy, tactics, marketing plans/practices/policies, and targets

- Make data-driven decisions around generating demand, as well as activating and retaining customers; improve results through continuous testing and refinement strategies

- Build long and short term growth strategies, influence action across various stakeholders, and effect change in the daily work environment

- Have a deep understanding of our market and customer needs to align marketing and sales strategies with product strategy

- Work closely with Sales on defining campaigns, follow-ups, and reporting

- Create and curate sales and marketing assets including product literature, release, promotion, demonstration and presentation materials, case studies, and editorial content

- Consistently monitor the marketing activity of the team, as well as track and analyze the metrics

- Ensure that we benchmark against the best businesses in the SaaS space

- Report on marketing activity and forecast to company management

- Train and manage team of B2B marketers

- Motivate individuals and team to exceed objectives through coaching and regular communication of results

- Identify and make recommendations for improvement in the areas of Process, Efficiency, Productivity

Requirements : 

- A minimum of 3 years of proven experience in successfully managing a product marketing team to achieve performance goals

- Total 8 + years of experience in Industry .

- Over 5 years of experience in B2B marketing

- Strong knowledge of SaaS metrics and funnel - customer acquisition, customer retention, monetization, and flywheel

- Strong background in B2B Marketing, especially in Paid Channels, Conversions, and Inbound Marketing

- Proven ability to lead and collaborate with cross-functional teams

- Outstanding project management skills

- Ability to manage simultaneous projects and initiatives

- Outstanding communication, organizational, and time management skills

- Entrepreneurial mindset with the ability to spot original branding opportunities

- Ability to hire and train new marketers

- Excellent computer skills and tech-savvy

- Excellent written and verbal communication, as well as presentation skills

- You have mastered data analysis with Excel/Google Sheets or equivalent

- You are flexible day-to-day and can shift priorities quickly

- University degree in Marketing or related field is required