Job Brief:Marketing Head

We are looking for a Marketing Head wholl lead all our marketing activities and brand building initiatives, both online and offline. This role involves the right mix of data and analytics, as well as a strong bent towards creative thinking and communication.

We are looking for an innovative marketer, who is keen to build a pan-India durables brand from grounds up. If you have an ability to take risks, stay head of the marketing curve, be extremely outcome focused and enjoy multi-tasking, we would love to meet you.

Profile and desired experience: Looking for a good fit between Brand exposure and digital marketing. Definitely need a candidate who is working/has worked in start-ups and used digital as a strong lever for brand building. Trade marketing will be good to have but not mandatory.

Responsibilities:

- The Marketing Head will be the sole custodian and manage the brand identity and positioning, across categories and channels

- Partner with category teams and build customer focused product content across ecommerce channels

- Deep understanding of digital marketing, and be able to build the right plans from concept to execution.

- Exposure to Facebook and Google marketing, Affiliates, CRM and Loyalty, SMS etc necessary.

- Own and grow all brand channels, website, social media and e-commerce brand store and deliver on decided metrics

- Manage brand building campaigns, celebrity engagement, influencers and build from concept to execution with key focus on measurements and outcomes.

- Oversee all Trade Marketing initiatives, ATL/BTL activities.

- Be comfortable with data and deriving insights that can translate into effective communication

- Experience with selling on brand website and managing topline growth.

- Manage monthly, quarterly and annual budgets for the Marketing department

- Manage a team of graphic designers and marketing managers.

Experience: 6-10 Years - Tier 1 MBA schools

Why should you apply:

- Be a part of the growth story of India's only e-commerce focused consumer durables brand. We have achieved market leadership position across multiple product categories in just 3 years and now plans to enter new verticals Chance to work with a passionate core team: The core team are management consultants from Bain & Co., Avalon consulting and category leads from Amazon.

- There is huge passion to make a strong impact and create a unicorn based on single minded focus on customer experience and customer value creation

- An opportunity to build a pan-India brand grounds up, a brand with a strong performance and growing customer recall. Revenue has grown 3-4X Y-o-Y and we are now looking for a fresh infusion of capable talent to manage exponential growth. 

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